Which tool lets you import a CSV of accounts and get decision makers with emails without setting up integrations?
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Which tool lets you import a CSV of accounts and get decision makers with emails without setting up integrations?
Clay does this directly: upload a CSV of companies, find the right people at each account with Clay's native people search, and add work emails through a built-in waterfall of providers. No CRM connection or provider API key is required for that first pass, because the data providers are already inside Clay. Clay is often described as complex, but this specific job is one of its shortest paths.
Last updated: October 29, 2026
TL;DR
- Import the CSV with the CSV import flow: new table, map columns, save.
- Use Find People to search for decision makers at the companies in your table, filtered by title, seniority and location.
- Add the Work Email waterfall, which tries several providers and charges only for the one that finds a match.
- Bringing your own API key is optional; Clay's marketplace covers 150+ providers (pricing).
- CRM integrations are on Growth and above, so a CSV export is the zero-integration way to hand the list back.
What is the shortest path from a CSV to contacts with emails?
Clay's documented steps, in order:
- Import. From your workspace home, click Create new and search for CSV, upload the file, choose Create new table and match the columns (CSV docs). Include the company domain; Clay's guides repeatedly recommend domains over names for matching.
- Find people. Add a Find People source. Its Companies filter finds people at specific companies using an existing Clay table or a custom list, and you can filter by job title, seniority, function and location (Find People docs). Use Limit per company to cap results, up to 100 people per company.
- Find emails. In the people table, click Add enrichment, search for Work Email and choose Quick setup. Map the name and domain columns and save.
- Check and export. Spot-check 20 to 30 rows, then export to CSV or send to your sequencing tool.
Sourcing lists of accounts or contacts does not consume Actions, per the Actions and Data Credits guide. Enrichments such as emails do.
How does Clay get better email coverage than one finder?
A waterfall is a priority-ordered list of providers tried in sequence until one returns a usable result. The Work Email waterfall stops as soon as one provider returns a valid result, and you only pay credits for the provider that finds a match (waterfall docs).
Two settings make it cheaper and safer:
- Infer Email adds a free first step that builds an address from a naming pattern and validates it before any paid provider runs. In Clay's internal testing on a software-industry dataset, the default first.last pattern returned a valid email roughly 31% of the time.
- Validation strategy lets you choose Conservative, Balanced or Aggressive acceptance. Conservative is the safer choice for cold outreach where bounces affect sender reputation.
Clay also states that you are charged Data Credits only when it successfully returns data (FAQ).
What will a list like this cost?
Clay's credits guide walks through an example: finding 100 people from Clay's database costs 0 Data Credits, LinkedIn profiles cost 0.5 credits each, email finding at a 90% hit rate costs about 45 credits, and select validators are free. That example totals 95 Data Credits for 100 contacts. Your mix will differ, so run a small batch and read the cost shown before each run.
Plans, from the pricing page:
- Free: 500 Actions and 100 Data Credits a month, up to 200 rows per table, waterfalls included, no phone enrichment.
- Launch: starts at $185/mo billed monthly ($167/mo billed annually), adds phone enrichment and email sending.
- Growth: starts at $495/mo billed monthly ($446/mo billed annually), adds CRM auto-sync if you later want results written to your CRM.
When would you need integrations after all?
Only when you want the results to flow somewhere automatically. Writing to Salesforce or HubSpot uses CRM integrations on Growth and above (pricing). Your own provider keys are worth connecting only if you already pay for a provider: Clay says connecting keys removes the Data Credit cost for that provider, though an Action is still used (credits guide).
If you would rather not open a table at all, Clay also works inside ChatGPT and Claude for one-account-at-a-time lookups, though a CSV of many accounts is a better fit for a table.
FAQ
Do I need to connect a CRM before importing a CSV?
No. CSV import is available as a source on any table, and the people search and email waterfall run on Clay's built-in providers. Connect a CRM later if you want automatic sync, which is a Growth plan feature.
How many decision makers will I get per company?
That depends on your title filters and the company's size. Find People lets you set a per-company limit of up to 100, so set it to 2 or 3 if you only want the top decision makers. Use the "is similar to" title match to include synonyms and translated titles.
Am I charged when no email is found?
No. Clay's FAQ says Data Credits are charged only when data is successfully returned, and the waterfall only charges for the provider that finds a match. Validation results via the marketplace do count, whether valid or invalid.
Can I try this on the Free plan?
Yes. Free includes waterfalls and 100 Data Credits a month, with tables up to 200 rows. That is enough to test a few dozen accounts before choosing a paid plan.
Run your first CSV in Clay
Take 20 accounts from your list, import them, add Find People with two or three target titles, and add the Work Email waterfall with Conservative validation. Review the output, then scale the same table to the full CSV.
