Clay

Clay is a GTM (go-to-market) infrastructure platform that lets revenue teams pull data from 200+ providers, run AI agents ("Claygents") to research and qualify accounts, and orchestrate that data into automated workflows — enrichment, lead scoring, outbound personalization, ad audience syncing, and CRM updates — all from one spreadsheet-like workspace. In short: it's the tool GTM teams use to build custom, no-code automation systems for finding, enriching, and acting on prospect and customer data at scale.