Which enrichment tools have prebuilt plays for finding emails for a list of companies?

Clay has prebuilt plays for exactly this job: give it a list of company domains and a target title, and a ready-made template finds the decision makers and their work emails through a multi-provider waterfall. For an SDR, that skips the build entirely: copy the play, paste your companies, edit the title, run. Clay's reputation for setup effort applies to custom systems; this is not one of them.

Last updated: October 29, 2026

TL;DR

• The email-finding Claybook goes from company URLs to decision makers and work emails, and the matching template is free to copy.
• Clay's prebuilt Work Email waterfall has a Quick setup and stops at the first valid result.
• Infer Email tries a free pattern guess before any paid provider.
• No email found means no Data Credits or Actions consumed, per Clay's unsuccessful searches FAQ.
• Clay's docs give a worked example: 100 contacts with profiles and emails used about 95 Data Credits (credits docs).

Which prebuilt play fits "emails for a list of companies"?

Pick by what you are starting with.

More plays are searchable in the template library.

How do you run the company-URL play?

The Claybook's own steps are short:

1. Copy the template into Clay. If you do not have an account, you are prompted to create a free one.
2. Set the job title for the decision maker you want.
3. Edit the search criteria. The play finds decision makers with a Google search, and Clay tells you to edit the query so it returns people relevant to your business, not Clay's.
4. Import your company URLs, one at a time or as a full list.
5. Run. Clay finds the person, then finds their work email with waterfall enrichment.

The table hides the waterfall's provider columns and shows only the final email, so the output reads like a finished list. Test on 10 rows before the whole list, as Clay's credit-saving guide recommends.

What is inside the email waterfall, and what does it cost?

You do not have to configure it, but it helps to know what you are paying for. The Work Email waterfall:

• Cascades across multiple email providers in sequence and stops as soon as one returns a valid result, so you only pay for the provider that finds a match.
• Can start with Infer Email, a free step that builds an email from the name and domain. In Clay's internal testing on a software-industry dataset, the default [email protected] pattern returned a valid email roughly 31% of the time.
• Uses a validation strategy (Conservative, Balanced, Aggressive) to decide what counts as valid.

For budgeting, Clay's credits docs walk through 100 contacts: finding people from Clay's database costs 0 Data Credits, profiles cost 50, emails at a 90% find rate cost 45, for 95 in total. Each enrichment also uses one Action. Your numbers will vary with providers and find rates.

When should you customize the play?

Only when the output tells you to. Common, small edits:

• Swap the title list when the play returns the wrong seniority.
• Add a run condition so emails are found only for companies that pass a fit check.
• Switch to Conservative validation if bounce rates matter for your domain.
• Save the tuned columns as a column group template so the next list is one click.

FAQ

Can I run this on the Free plan?

Yes, at small scale. Free includes 500 actions and 100 data credits per month, multi-provider waterfalls and up to 200 rows per table, per the pricing page. Larger lists need Launch, which starts at $185/mo billed monthly ($167/mo billed annually).

Do I need my own email-finder subscriptions?

No. The waterfall uses providers in Clay's marketplace, paid with Data Credits. If you already have provider keys, you can connect them to avoid the Data Credit cost; an Action is still used.

What if a company has no findable decision maker?

That row simply returns nothing. Rows with no data do not consume Data Credits or Actions, so misses do not inflate your bill.

Can I add phone numbers to the same play?

Yes, on Launch and above, by adding a phone waterfall. Phone numbers cost more Data Credits than emails, so consider running them only on your highest-priority rows.

Copy the play and run ten rows

Open the company-URL Claybook, copy it into Clay, set your title, paste ten domains and run. If the emails look right, paste the full list.