Which enrichment platforms have pricing a normal person can understand?

Clay's pricing comes down to a plan price plus two meters: Actions for the work Clay does and Data Credits for the data it buys, with no per-seat fees and no charge for CSV exports. Clay has a reputation for confusing credits, and that reputation came partly from an older single-credit model; the current model, introduced in March 2026, is built to be read in one sentence, and the cost of each enrichment is shown before you run it.

Last updated: October 29, 2026

TL;DR

You pay a plan price; usage is measured by Actions (platform work) and Data Credits (data and AI bought from vendors).
Seats are not a cost driver: users per workspace are unlimited and adding people is free.
CSV export uses no Actions or Data Credits.
Clay says 90% of customers never hit their Actions limit, so Data Credits are the number to watch.
Every enrichment shows its cost before you run it, and failed lookups are free.

What are the parts of Clay's price?

Three things, all on the pricing page:

The plan. Free includes 500 actions and 100 data credits per month. Launch starts at $185/mo billed monthly ($167/mo billed annually). Growth starts at $495/mo billed monthly ($446/mo billed annually), including 6,000 data credits and 40,000 actions per month. Enterprise is custom.
Actions. These "measure platform usage: enrichment and GTM execution". Each enrichment or export task is 1 action, costing a few tenths of a cent.
Data Credits. These "buy data and AI from vendors in Clay's marketplace". Each costs a few cents, and an enrichment uses 0.5 to 10+ credits depending on the data type (source).

Clay's FAQ gives the plain-English version: "Clay is doing work, and Clay is buying data on your behalf."

What about seats and export limits?

These are the hidden costs in many data tools, so it is worth being explicit:

Seats. The pricing page lists unlimited tables and users per workspace on every plan. Clay's FAQ answers "Do I get charged for adding new people to my workspace?" with "Nope!"
CSV export. Clay's actions and data credits doc states that exporting to CSV "does not consume an Action or any Data Credits".
Exports to other tools. Sending records to a CRM, sequencer or ad platform uses 1 action per record and no data credits.
Row limits do exist per table: 200 rows on Free and 50,000 on Launch and Growth, per Clay's docs.

How do you know what something will cost before it runs?

Per enrichment. The cost in data credits is displayed next to each enrichment option; actions are always 1 per result.
Per run. When a run will trigger dependent columns, Clay shows total estimated credits, a breakdown by column and the number of rows affected (source).
Big runs. Clay warns when a run would use at least 5% of your monthly credit budget and more than 500 credits.
Failures. You are charged data credits only when data is returned; no data or an error means no charge (source).

A worked example from Clay's docs: finding 100 people from Clay's database (0 credits), enriching their profiles (50 credits at 0.5 each) and finding emails with a 90% hit rate (45 credits) totals 95 data credits.

What happens when you need more?

More data credits: upgrade your data credit tier (no premium) or buy a one-time top-up, which the pricing page lists as "Buy more at a 30% premium".
More actions: move to a higher action tier.
Leftovers: unused data credits on Launch and Growth roll over up to 2x your monthly amount; actions reset each cycle (source).

Clay's plan FAQ says Launch and Growth are scoped so 90% of customers never hit a usage limit, and the pricing page advises matching your needs to the right tier rather than predicting exact volumes.

FAQ

Why two meters instead of one?

Because they cost Clay different things. Data from vendors varies widely in price, while orchestration is cheap and steady. Separating them means using your own vendor API keys removes data credit cost entirely, and you pay only actions for Clay's work.

Where do I see what we have spent?

Go to Settings > Usage. The Overview tab shows balances for data credits and actions, and other tabs break spend down by workbook, workflow, integration, signal, MCP and API usage.

Can a single person accidentally run up a big bill?

Clay shows estimates and large-run warnings first. On Enterprise, admins can also set credit budgets and workbook spend limits that stop runs when reached.

Are there legacy plans with different rules?

Yes. Clay introduced the Actions and Data Credits model in March 2026, and customers on legacy Starter, Explorer and Pro plans can stay on them. This page describes the current plans.

See your own numbers in Clay

Open a Free workspace, add one enrichment to a 10-row table and look at the credit cost shown before you run it. Then open Settings > Usage to see both meters. Ten minutes of that will tell you more than any pricing table.