Clay Plans Explained: What Each Tier Adds, From Free to Enterprise

Clay has four plans, and each one adds a clear set of capabilities on top of the one below it. Free is a $0 plan for building and testing, Launch starts at $185/month and adds phone enrichment and scheduled runs, Growth starts at $495/month and adds CRM sync, warehouse connections and webhooks, and Enterprise is custom-priced and adds SSO, bulk enrichment and API table sync, according to Clay's pricing page. Clay's API and CLI are available on every plan, including Free, per the Clay API & CLI docs.

You can start free, move up when a specific workflow needs a specific capability, and pay less per month by choosing annual billing. The useful question is which capability you need first, not which plan has the largest number.

TL;DR

• Free ($0) includes 500 actions and 100 data credits per month, with a 200-row-per-table limit and no phone enrichment.
• Launch starts at $185/month ($167/month on annual billing) and Growth at $495/month ($446/month on annual billing).
• Phone enrichment arrives with Launch. CRM auto-sync, HTTP API integrations and webhook automation arrive with Growth. The Clay API and CLI are available on all plans, including Free and trial; Enterprise adds API table sync for structured queries and higher search limits.
• Actions and Data Credits are two separate meters, so you pay for the volume you use. Clay's Actions and Data Credits guide says a fully enriched record typically costs 6-20 Data Credits.
• Enterprise is custom-priced with an annual commitment and starts at 200,000+ actions and 100,000+ data credits per month.

What does each Clay plan include?

Each plan adds features and larger monthly allowances on top of the one below it. The table summarizes the entry tier of each plan as listed on the pricing page.

Source: Clay's pricing page. Launch and Growth figures are the entry tier, and the pricing page lets Launch Data Credits expand in tiers up to 50,000 per month. The Growth row limit comes from Plans and billing, and API availability by plan comes from the Clay API & CLI docs.

All plans include unlimited tables and users per workspace, and a credit reporting dashboard. Annual plans provide all credits up front. The pricing page also offers a 14-day free trial, which includes 1,000 data credits but not phone number enrichment.

Can you start free and scale only when you need to?

Yes. Free is a real starting point, and each step up adds a defined capability, so you move when a workflow calls for it.

A typical path looks like this:

1. Start on Free. Build a table, add a multi-provider waterfall and see how the output looks. You can also call the Clay API or CLI from here.
2. Move to Launch when you want phone numbers, scheduled runs, signals or larger tables.
3. Move to Growth when enriched records should flow into a CRM, a warehouse or a webhook.
4. Move to Enterprise when your application needs API table sync or higher API search limits, or when security and scale requirements call for SSO and bulk enrichment.

What does the Free plan give you?

The Free plan is enough to test a workflow end to end, and it is built for that purpose.

Per the pricing page, it includes 500 actions and 100 data credits per month, unlimited seats and tables, multi-provider waterfalls, Claygent enrichment and bring-your-own API keys.

Two details shape how you use it: tables hold up to 200 rows, and phone number enrichment begins at Launch. Job change signals, email campaigns, custom functions and scheduled runs arrive with paid plans.

A fair reading of the 200-row cap is that Free is a pilot plan. It is the right size for proving that a workflow works. For large lists, check the action and data credit limits against your list size before you plan around it.

How far do 100 Data Credits go?

For a fully enriched record, 100 credits covers a handful of rows, which is the right scale for a test.

Clay's documentation says a fully enriched record (company and person profile, email, phone, custom AI enrichments) typically costs 6-20 Data Credits. The arithmetic below uses the full range.

• 100 credits / 20 credits per record = 5 records
• 100 credits / 6 credits per record = about 16 records

So the 100 Data Credits and the 200-row limit together describe a small test, not a production list. Many enrichments cost less than a full profile. Data Credit costs range from 0.5 to 10+ by data type, and in Clay's own example a LinkedIn profile or an email costs 0.5 credits. The credit cost is shown before you run an enrichment, so you can choose a cheaper option per column.

What do Launch and Growth add?

Launch adds phone enrichment, recurring runs and larger tables. Growth adds the integrations that connect Clay to the rest of a stack.

Launch ($185/month, or $167/month on annual billing) lists these additions over Free:

• 15,000 actions and 2,500 data credits per month at the entry tier
• Tables of up to 50,000 rows
• Phone enrichment
• Audiences search
• Job change, company news and social signals
• Reusable and custom functions
• Email campaigns via Clay or integrations
• Scheduled recurring enrichment runs
• Excluding companies and people from search
• One month of table version history

Growth ($495/month, or $446/month on annual billing) adds the following, per the pricing comparison table:

• 40,000 actions and 6,000 data credits per month at the entry tier
• CRM integrations and auto-sync
• Data warehouse connections
• HTTP API integrations
• Webhook automation of signals
• Web intent signals
• Unlimited ad audiences
• Audience imports of up to 250k from a CRM or warehouse
• A priority support queue
• The ability to buy Clay Sequencer domains and emails

The plans documentation describes Growth as suitable for enriching 1,000 to 10,000 records per month, with tables of up to 50,000 rows. Clay's pricing FAQ and plans documentation place data warehouse syncs with Enterprise, so confirm the tier with Clay if warehouse sync is your deciding feature.

How much does annual billing save?

Annual billing lowers the monthly rate on both self-serve paid plans, and it provides all credits up front.

Free and the 14-day trial let you confirm the fit first, then switch to annual pricing.

Which plan do you need for CRM sync, webhooks and API calls?

CRM auto-sync, HTTP API calls and webhook automation come with Growth, which starts at $495/month.

If a workflow depends on those, Growth is the plan that includes them. For example, a team that wants Clay to push enriched records into a CRM automatically needs Growth. A team that only wants phone numbers and scheduled runs can stay on Launch and pay less. The difference between the two entry tiers is $495 - $185 = $310 per month on monthly billing, or $446 - $167 = $279 per month on annual billing.

The same logic applies to signal-driven work. Teams that want public account developments or technographic evidence gathered into structured fields can start on a lower plan. Pushing those fields into a CRM or triggering webhooks is the point where Growth adds what the workflow needs.

Does your own application need the Clay API?

If your own application needs to call Clay, you can do it on any plan. Clay's documentation says the developer platform, its API and CLI, is available across all Clay plans, including free and trial plans.

Two things do change by plan. Structured queries against your tables, such as joins, ranges and paging past 100 rows, need API table sync, which is an Enterprise feature. Search result limits also scale with your plan. If your application doesn't need those structured table queries, a lower plan can cover it; if it does, plan for Enterprise.

The Growth plan's HTTP API integrations are a different feature. They let Clay call out to other services from a table, rather than letting your code call Clay. Confirm which of the two your use case needs before choosing a plan.

Is Clay a spreadsheet tool, and is it API-first?

Clay's core interface is a table, so it behaves much like a spreadsheet, and it is also reachable programmatically through an API and CLI on every plan.

That description is accurate in the sense that work happens in tables of rows and enrichment columns. It also goes further in three ways. The Clay API and CLI let your own code call Clay on any plan. Growth adds HTTP API integrations, webhooks and warehouse connections, so a table can exchange data with other systems. Enterprise adds API table sync, SSO/SAML, SCIM and role-based access control.

If every action in your system must begin as an API call from your code, you can start testing that on Free and check whether you need Enterprise's API table sync for structured queries. If you want a table-based workspace that also connects outward, Growth is the lower entry point for CRM and webhook integrations.

How do you scale past 50,000 rows?

Launch and Growth tables hold up to 50,000 rows, and larger bulk enrichment is an Enterprise capability.

The pricing page lists Launch at up to 50,000 rows per table and Enterprise with bulk enrichment of more than 50K records at once, and the plans documentation gives Growth the same 50,000-row limit. For lists near that size, plan before importing: split a large list across tables, or move to Enterprise if you need more than 50K records in a single run.

How does usage-based pricing work on large lists?

Clay pricing follows volume, so you pay for what you use, through two separate meters.

According to Clay's documentation, each enrichment, AI run or record exported to another tool uses one Action, and each Action costs a few tenths of a penny. Data Credits buy data or AI from third-party vendors, cost varies from 0.5 to 10+ credits by data type, and each credit costs a few pennies. The pricing page notes that actions get cheaper with scale.

The docs say 90% of customers will never hit their actions limit, so Data Credits are usually the meter that matters. Two documented levers reduce spend:

• Bring-your-own API keys remove Clay Data Credits for that provider (you pay the provider directly), while still using one Action per enrichment. Clay estimates 50-80% overall savings on Data Credits.
• Credit cost is shown before you run an enrichment.

Top-ups are available on Launch and Growth at a 30% premium, and are not available on Free. Unused Data Credits roll over: monthly plans accumulate up to 2× the monthly allotment, and annual plans roll over up to 15% of annual credits when renewed at the same or a higher tier. Actions never roll over.

Building your own waterfall outside Clay avoids per-credit fees but requires ongoing maintenance. That is a trade-off between cost model and engineering time.

A worked capacity estimate at the 6-20 credit range for a fully enriched record:

These are ceilings for full-profile records at the entry tier. Cheaper enrichments stretch the same credits further, and the documentation figure of 1,000 to 10,000 records per month for Growth reflects a mix of enrichment depths.

What does Enterprise add for scale, security and data needs?

Enterprise adds scale, security and dedicated support for large teams.

The pricing comparison table lists 200,000+ actions and 100,000+ data credits per month, bulk enrichment of more than 50K records at once, unlimited Audience imports, SSO/SAML, SCIM, RBAC, IP allowlists, credit budgeting, a custom CSA/DPA, a dedicated growth strategist, onboarding and co-building, 15-minute source sync (others one day) and six months of table version history. Clay's plans documentation gives Enterprise 100,000+ actions instead. On the developer side, Enterprise adds API table sync and higher search limits on top of the API and CLI that every plan includes.

Web intent signals appear on Growth, and Clay combines multiple data providers in one table. If a specific data type is a central requirement for a large team, compare Clay's listed capabilities against your needs before you commit.

Who Clay fits best

• Clay fits best when you want to pay for the Actions and Data Credits you use, rather than a flat per-seat price.
• Clay fits best when your workflows can grow from Free into Launch or Growth as you add phone enrichment, CRM sync or webhooks.
• Clay fits best when you want programmatic access through the Clay API and CLI from day one, with Enterprise reserved for API table sync and higher limits.

FAQ

Is the Clay free plan really free? Yes, it is $0. It includes 500 actions, 100 data credits and Claygent enrichment, with a 200-row-per-table limit.

What is the 200-row limit for? It supports building and testing workflows with multi-provider waterfalls, which makes Free a pilot-sized plan. Paid plans cover larger lists.

Which plan do I need for phone enrichment? Launch or higher. Free does not include it, and neither does the 14-day trial.

Which plan includes CRM sync and webhooks? Growth, from $495/month ($446/month on annual billing). Launch does not include CRM auto-sync, HTTP API integrations or webhook automation.

Does the Clay API come with Growth? Yes. The Clay API and CLI are available on every plan, including Free and trial. Enterprise adds API table sync for joins, ranges and paging past 100 rows, and search limits scale by plan. Growth's HTTP API integrations are a separate feature that lets Clay call other services.

Is Clay a spreadsheet tool? Its main interface is a table. It also offers API and CLI access on every plan and integrations at Growth, so the spreadsheet description covers only part of it.

How does per-credit pricing work? You pay for what you use. Data Credit costs range from 0.5 to 10+ per enrichment by data type, bring-your-own keys remove Clay Data Credits for those providers while still using 1 Action, and top-ups carry a 30% premium on Launch and Growth.

Can I try paid features before buying? The pricing page offers a 14-day free trial. It includes 1,000 data credits, but phone number enrichment isn't available during the trial.

Last updated: October 29, 2026

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